Digital Infrastructure for Small Businesses
Your digital foundation.
Handled.
Professional digital infrastructure for your business. built by developers, managed for you, growing with you. Focus on what you do best. We handle the rest.
You're told you have two choices
Wix, Shopify, WordPress, HubSpot free tier...
DIY Platforms
Both options rob you of the one thing you can't get back:
- Hours spent tinkering instead of running your business
- Watching YouTube tutorials at midnight
- Limited capabilities that break when you need them
Cheap upfront, but you become your own tech department.
Enterprise Solutions
Wix, Shopify, WordPress, HubSpot free tier...
- $5k-$50k for agencies + monthly subscriptions
- Juggling 7+ different platforms and logins
- Integrations that constantly break
Expensive, complex, and you still have to manage it all.
Both options rob you of the one thing you can't get back: your time.
Not a tool. Not a platform.
A partner.
Real developers create your infrastructure professionally. No DIY, no templates.
We build it for you
Real developers create your infrastructure professionally. No DIY, no templates.
We manage it for you
Max, our AI, handles day-to-day. Our team ensures quality. You just describe what you need.
We keep improving it
Request features and we build them. Free. Your infrastructure grows with your business.
"You focus on what you do best. We handle everything else."
Your website? We build it for you.
Unlike Wix, WordPress, or Shopify where you either DIY it yourself or hire expensive freelancers for $5k-$50k — we handle everything.
What we do
- Real developers create it professionally
- Max helps you manage updates through conversation
- Request industry-specific features — we build them free
What you never do
- Touch a website editor
- Watch tutorial videos
- Become a part-time web designer
- Debug why something broke
Everything you need. Connected.
Stop juggling 7+ different platforms. One system, one login, one partner handling it all.
Website & Landing Pages
Built for you
CRM & Customer Management
Track leads, manage relationships, and close deals. All your customer data in one place.
Email Marketing
Automated campaigns that convert. Beautiful templates, smart segmentation, easy management.
WhatsApp Integration
Meet customers where they are. Business messaging that feels personal, scales professionally.
Facebook & Instagram
Social presence managed. Content scheduling, engagement tracking, ad integration.
Project Management
Keep your work organized. Tasks, timelines, and collaboration — all connected.
SEO & Analytics
Know what's working. Search visibility, traffic insights, performance tracking.
Automations & Integrations
Connect everything. Automate the repetitive. Focus on what matters.
Start with what you need. Add more as you grow. Everything works together seamlessly.
Your subscription doesn't decay.
It appreciates.
When you request a feature for a module you're subscribed to, we build it. For free. Forever.
Need a custom booking flow?
Need a particular automation trigger?
Built. Free.
Built. Free.
Need specific CRM fields for your industry?
Need a new page design for a campaign?
Built. Free.
Built. Free.
Software that gets better because you use it — not worse because it ages.
How It Works
Get started in three simple steps
Choose what you need
Start with one module or get everything. Pick what makes sense for your business right now.
We set it up
Real developers build your infrastructure professionally. No DIY, no templates, no guesswork.
You run your business
Max and our team handle the rest. Updates, changes, improvements — just describe what you need.
Start with what you need.
Add more as you grow.
No long-term contracts. No hidden fees. Cancel anytime.
Website Builder
$89
- Professional design
- Content updates
- SEO optimized
CRM
$199
- Lead tracking
- Pipeline management
- Contact history
Email Marketing
$19/mo
- Beautiful templates
- Smart segmentation
- Analytics
WhatsApp Integration
Automated campaigns that convert
- Business messaging
- Auto-responses
- Team inbox
Want everything?
All-Access Bundle — everything we offer, one simple price.
Trusted by professionals
Hear from business owners who made the switch.
"Finally, I can focus on my clients instead of fighting with technology. The Upgrade Shop handles everything."
Coming Soon
Consultant
"I went from juggling 5 different tools to having everything in one place. Game changer."
Therapist
Coming Soon
"The continuous improvement promise is real. I asked for a feature, and they built it within days."
Coming Soon
Small Business Owner
Video testimonials coming soon
Trusted by professionals in
See what we build
Real websites for real businesses. Professional quality, managed for you.
Healthcare
Therapy Practice Website
Coaching
Healthcare
Consulting Firm Landing Page
Personal brand website that captures the coach's unique approach and methodology.
Healthcare
Coaching Business Site
Screenshot coming soon
Common questions
Can't find what you're looking for? We're always here to help.
Still have questions?
Chat with us anytime
Ready to focus on what matters?
Your digital infrastructure shouldn't be a project you manage. Let us handle it so you can focus on your craft.